Case Studies
Explore a curated selection of case studies that showcase how I approach complex problems, uncover user needs, and turn ideas into thoughtful, measurable solutions. Each project highlights my process, decisions, and the impact behind the final outcome.
SELECTED WORK
Case Studies
Zuora NextGen CPQ
As subscription businesses grew more complex, sales teams faced increasing friction when configuring products and generating accurate quotes. This project focused on simplifying critical workflows and improving efficiency across the quoting process.
Read case study
Zephr AI Paywall
Publishers relied on static rules, manual testing, and propensity models that were slow, hard to scale, and ineffective in fast-moving media environments. This created an opportunity to design an AI-driven decisioning system that automates optimisation while preserving control, clarity, and trust.
COMING SOON
GET IN TOUCH
Let’s work together.
I'm always open to interesting conversations — about design or what comes next.
Ayotunde
© 2026. All rights reserved.
Case Studies
Explore a curated selection of case studies that showcase how I approach complex problems, uncover user needs, and turn ideas into thoughtful, measurable solutions. Each project highlights my process, decisions, and the impact behind the final outcome.
SELECTED WORK
Case Studies
Zuora NextGen CPQ
As subscription businesses grew more complex, sales teams faced increasing friction when configuring products and generating accurate quotes. This project focused on simplifying critical workflows and improving efficiency across the quoting process.
Read case study
Zephr AI Paywall
Publishers relied on static rules, manual testing, and propensity models that were slow, hard to scale, and ineffective in fast-moving media environments. This created an opportunity to design an AI-driven decisioning system that automates optimisation while preserving control, clarity, and trust.
COMING SOON
GET IN TOUCH
Let’s work together.
I'm always open to interesting conversations — about design or what comes next.
Ayotunde
© 2026. All rights reserved.
Case Studies
Explore a curated selection of case studies that showcase how I approach complex problems, uncover user needs, and turn ideas into thoughtful, measurable solutions. Each project highlights my process, decisions, and the impact behind the final outcome.
SELECTED WORK
Case Studies
Zuora NextGen CPQ
As subscription businesses grew more complex, sales teams faced increasing friction when configuring products and generating accurate quotes. This project focused on simplifying critical workflows and improving efficiency across the quoting process.
Read case study
Zephr AI Paywall
Publishers relied on static rules, manual testing, and propensity models that were slow, hard to scale, and ineffective in fast-moving media environments. This created an opportunity to design an AI-driven decisioning system that automates optimisation while preserving control, clarity, and trust.
COMING SOON
GET IN TOUCH
Let’s work together.
I'm always open to interesting conversations — about design or what comes next.
Ayotunde
© 2026. All rights reserved.